4 / 02 / 2025 — 19 / 02 / 2025 (Week 01 — Week 03)
Kim Seoyoon / 0357755
PRJ 64904 / Major Project I / Bachelor of Design (Hons) in Creative Media /
Taylor's University
Proposal Development
INSTRUCTION
PROPOSAL DEVELOPMENT
FEEDBACK
REFLECTION
INSTRUCTION
Module Information Booklet
Proposal Development (20%)
Timeframe: Week 01 – 03
You are to work as groups in presenting an innovative concept that
introduces unique social, cultural and/or economic value to the intended
target audience within your chosen field of specialization. You are to
conduct research on current technology and design trends that influence
and benchmark your area of specialization. Case studies with analysis
reports on product/service functionality and effectiveness, technical
innovations and challenges, aesthetics and design appreciation are
required to support your new project proposal. The project must address
the ‘gap’ where you have discovered and realized ideas and solutions that
create and capture value in a novel way.
PROPOSAL DEVELOPMENT
Week 01 / Topic Discussion
In the first week of Major Project I, we were assigned to respective
tutorial groups based on our specialization. To begin with the first
step of our project, Ms Vitiyaa introduced us to a project briefing on
what's needed for task 1.
During group discussion, our group came up with several ideas for the
project:
-
Product Packaging Design
-
Brand Guidelines (Packaging Design + Guidelines Booklet + Social
Media)
-
Boardgames / cardgames
- Squid Game-inspired board game
- Valentine-themed board game
As Ms Vitiyaa recommended that we do something unique rather than
fitting into the standards, we decided to go with the idea of creating
a board game that meets the current trends; our base concept of the
boardgame was inspired by the Netflix series "Squid Game" with the
theme of murder mystery.
After deciding on the final concept, we discussed the game-play system
and the purpose of the play (winner, player roles, rules etc).
Week 02 / Proposal Slide Preparation
In week 2, we gathered up as a group and collected visuals for the
project's moldboard. We also went into further details on the gameplay
system as well as its overall layout on the board game.
Fig 2.1 Moodboard Visuals, Week 2
Ms Vitiyaa also gave us a briefing on the proposal outlines for us to
refer to for our proposal presentation:
Fig 2.1 Proposal Guideline, Week 2
Below are the presentation slides we created:
Fig 2.2 Presentation Practice, Week 2
We also had a group meeting among the group members to practice our parts of the presentation.
Week 03 / Presentation Week
Fig 2.3 Week 3 Presentation (Until Project Objectives), Week 3
On week 3, we presented our prepared proposal slides to the class where I was in charge of presenting our project goals.
From Ms Vitiyaa's feedback, we decided to gather more ranges of data from a target audience research survey. Everyone in our group worked together to create suitable questions to collect the data.
Fig 2.4 Survey progress, Week 3
Fig 2.4 Survey Questions, Week 3
Week 04 / Consultation & Feedback
Roles:
Carmen- Brand logo & Game instructions
Graciella- Mini game instruction & board
Rafa- Board illustration
Seoyoon- Mini game illustrations
FEEDBACK
Week 01
General Feedback:
Discuss your thoughts among group members thoroughly while processing and
distributing the tasks in the development.
Specific Feedback:
Make sure your topic is relevant to the current brand trends. Do some
good research before carrying out the project. Ms Vitiyaa commented both
Squid Game and Valentine-themed board games sound interesting. She advised
us to have a discussion among group members to decide on which board game
to proceed with.
Week 02
Follow the proposal guide to build up the proposal presentation
content. Try to play the game (prototype) to test whether the game works
before going further on the design of the game. Get to know what to
improve/ add to the game system. Do some research on current existing
mystery board games.
Week 03
Make sure the board game layout has more options for the players to engage with the game as what we presented previously lacks in its variety. Develop a problem statement on why this board game should be created & designed despite the existence of the current board games.
Week 04
Ms Vitiyaa commented that we fix the colours of the overall design first before digitalizing them, and to have distinctive & consistent styles in the visuals of the mini-game cards.
There is also no brand logo yet for the board game, so do make one to represent the project identity. Also do keep in mind to think of the deliverables on how you would like to present your project to the audience (poster, environmental design, presentation theme and etc)
REFLECTION
Experience
Observation
Findings
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