23 / 09 / 2024 — 15 / 12 / 2024 (Week 1 — Week 12)
Kim Seoyoon / 0357755INSTRUCTIONS (LINKS TO BLOG)
TASK 1 / BREAKING BRANDS
TASK 2 / LOGO
TASK 3 / POSITIONING & IDENTITY
TASK 4 / BRAND GUIDELINE
INSTRUCTIONS
Module Information Booklet
Links to Blog
Task 1: Breaking Brands
Task 2: Logo
Task 3: Positioning & Identity
Task 4: Brand Guideline
TASK 1 / BREAKING BRANDS
23 / 09 / 2024 — 14 / 10 / 2024 (Week 01 — Week 04)
1. Brand Research (Group)
Fig 1.1 Research on the brand 'Disney', Week 1 (25/09/2024)
2. Breaking Brand Slides (Individual)
Fig 1.2 Individual presentation slides for Task 1, Week 2 (6/10/2024)
TASK 2 / LOGO
23 / 09 / 2024 — 30 / 10 / 2024 (Week 01 — Week 06)
2A / Logo Analysis
Fig 2.1 Task 2A Logo Analysis, Week 6 (30/10/2024)
2B / Logo System & Logo Animation
TASK 3 / POSITIONING & IDENTITY
04 / 11 / 2024 — 23 / 11 / 2024 (Week 07 — Week 09)
1 / Positioning Slide (Brand Positioning + Improved Logo System + Visual References)
Fig 3.1 Positioning & Identity Slides, Week 9 (22/11/2024)
2 / Application (Corporate Stationery + Collaterals + Digital Presence + Environmental Graphics)
Fig 3.2 Corporate Stationery Application (Application & Artwork), PDF, Week 9 (23/11/2024)
Fig 3.3 Collateral Application(Application & Artwork), PDF, Week 9 (23/11/2024)
Fig 3.4 Digital Presence(Application & Artwork), PDF, Week 9 (23/11/2024)
Fig 3.5 Environmental Graphics(Application & Artwork), PDF, Week 9 (23/11/2024)
TASK 4 / BRAND GUIDELINE
25 / 11 / 2024 — 15 / 12 / 2024 (Week 10 — Week 12)
Fig 4.1 Music Box. Brand Guideline, PDF, Week 12 (12/12/2024)
Fig 4.2 Music Box. Brand Guideline on Adobe InDesign View, Week 12 (12/12/2024)
Link to InDesign Viewer: https://indd.adobe.com/view/124532af-7403-47b2-aa53-92953567d843
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