Brand Corporate Identity / Final Compilation

23 / 09 / 2024 — 15 / 12 / 2024 (Week 1  — Week 12)

Kim Seoyoon / 0357755

MKT 62404 / Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University

Final Compilation


TABLE OF CONTENT

INSTRUCTIONS (LINKS TO BLOG)

TASK 1 / BREAKING BRANDS

TASK 2 / LOGO

TASK 3 / POSITIONING & IDENTITY

TASK 4 / BRAND GUIDELINE


INSTRUCTIONS

Module Information Booklet

Links to Blog 


Task 2: Logo




TASK 1 / BREAKING BRANDS

23 / 09 / 2024 — 14 / 10 / 2024 (Week 01 — Week 04)

1. Brand Research (Group)

Fig 1.1 Research on the brand 'Disney', Week 1 (25/09/2024)

2. Breaking Brand Slides (Individual)

Fig 1.2 Individual presentation slides for Task 1, Week 2 (6/10/2024)


TASK 2 / LOGO

23 / 09 / 2024 — 30 / 10 / 2024 (Week 01 — Week 06)

2A / Logo Analysis

Fig 2.1 Task 2A Logo Analysis, Week 6 (30/10/2024)

2B / Logo System & Logo Animation

Fig 2.2 Task 2B Final Submission, Week 6 (30/10/2024)

Fig 2.3 Task 2B Logo Animation (GIF), Week 6 (30/10/2024)


TASK 3 / POSITIONING & IDENTITY

04 / 11 / 2024 — 23 / 11 / 2024 (Week 07  — Week 09)

1 / Positioning Slide (Brand Positioning + Improved Logo System + Visual References)

Fig 3.1 Positioning & Identity Slides, Week 9 (22/11/2024)


2 / Application (Corporate Stationery + Collaterals + Digital Presence + Environmental Graphics)

Fig 3.2 Corporate Stationery Application (Application & Artwork), PDF, Week 9 (23/11/2024)


Fig 3.3 Collateral Application(Application & Artwork), PDF, Week 9 (23/11/2024)

Fig 3.4 Digital Presence(Application & Artwork), PDF, Week 9 (23/11/2024)

Fig 3.5 Environmental Graphics(Application & Artwork), PDF, Week 9 (23/11/2024)


TASK 4 / BRAND GUIDELINE

25 / 11 / 2024 — 15 / 12 / 2024 (Week 10  — Week 12)

Fig 4.1 Music Box. Brand Guideline, PDF, Week 12 (12/12/2024)


Fig 4.2 Music Box. Brand Guideline on Adobe InDesign View, Week 12 (12/12/2024)



 TO TASK 4                                                                                                                

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