23 / 09 / 2024 — 14 / 10 / 2024 (Week 01 — Week 04)
Kim Seoyoon / 0357755MKT 62404 / Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 1 / Breaking Brands
TABLE OF CONTENT
LECTURES
INSTRUCTIONS
RESEARCH PROCESS
FEEDBACK
Submission
Reflection:
Experience | Observation | Findings (at the end of Project)
FURTHER READINGS
LECTURES
Lecture 01 – Introduction
INSTRUCTIONS
Module Information Booklet
RESEARCH PROCESS
Week 1
In the first week of this module, we were instructed to form a group for brand research from a selected large brand of choice and our group has selected Disney for our research topic. We distributed our tasks into smaller sections according to the outline provided on MIB:
Fig 2.1 Task 1 Research Outline, Week 1 (23/09/2024)
I was in charge of researching information and data on sections 4A (Unique Selling Proposition) and 4-6B (Competitive Differentiation, Pricing, and Distribution). Parts of section 3B (Target Market / Audience) were done together as a pair with discussions.
Below is our group's final research information on the brand Disney:
Fig 2.2 Research on the brand 'Disney', Week 1 (25/09/2024)
In the following week, we were instructed to create a presentation slide based on the collected data from the research that we carried out on week 1.
Fig 2.3 Individual presentation slides for Task 1, Week 2 (6/10/2024)
FEEDBACK
TO WEEKLY FEEDBACK LIST: CLICK HERE
Week 2
In the second week, I checked with Ms Lilian to see whether our group research was going in the right direction to proceed with presentation slides. Ms commented that it looks good but the last framework (brand communication strategy) needs some visual examples (ie, mentioned teaser campaigns on social media).
Week 3 (Post Submission Feedback)
Groupwork Feedback:
We were commented we could look deeper into the 'Benefits' section on both brand profiles in terms of looking from the angle of the customer as well as employees. The rest of the research study is almost accurate based on the given framework.
Individual Feedback:
I received feedback that my presentation lacked visual examples to illustrate the brand's communication strategy framework, and more paraphrasing and summary are needed when putting down information on the slides as the submitted presentation heavily relied on research information.
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