15 / 05 / 2025 — 13 / 06 / 2025 (Week 05 — Week 14)
Kim Seoyoon / 0357755
Project 02 / Innovative Packaging Collaboration with the Business School
MER 60104 / Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Project 02 / Innovative Packaging Collaboration with the Business SchoolTABLE OF CONTENTS
INSTRUCTIONS
LECTURES
PROJECT 2
FEEDBACK
REFLECTION
INSTRUCTION
Module Information Booklet
PROJECT 02– INNOVATIVE PACKAGING (20%)
Timeframe: Week 05 – Week 07 (Deadline Week 07)
This is a collaboration project between the Design School and the School of Business. Students from TBS and SLAS have developed a product and are in need of packaging design for their product.
In this project, TBS and TDS collaborate on producing a commercially viable product with a business model, business financials, packaging design, consumer profiling, media visibility and marketing plan for a water bottle product named “ThermoBrew”.
Objective:
The objective of this project is to encourage students to use their critical thinking skills and design skills to create packaging that effectively communicates the brand message and is aesthetically pleasing.
PROJECT 2– INNOVATIVE PACKAGING
Week 1– Group Formation
In week 1, Mr Shamsul gave us a quick briefing on project 2, where The Design School (us) carry out a collaborative project with students from The Business School. After the briefing, we listened to a product proposal by some students from TBS. Mr Shamsul also allowed us to choose a product group of our own.
I decided to join ThermoBrew's team. Below is the list of our team members. We were divided into two groups as per the project guideline, requiring multiple target audiences per product.
Fig 1.1 ThermoBrew Group Members (TDS), Week 1
Week 2– First Meeting
In week 2, we had our first meeting with TBS. They provided further details about their target audiences, and we asked several questions regarding their preferred style, brand identity, and other aspects. TBS stated that they would like us to approach a minimalistic, eco-friendly style for their packaging design.
They targeted two different target audiences: workaholics and adventurers, and our group (TB2) decided to go for workaholics.
To begin building a brand for ThermoBrew, we decided to get started with sketching out a few logos from each of the team members, and to further discuss with final choice for the logo.
Fig 1.2 ThermoBrew Product Proposal (PDF), Week 2
1. Logo Sketches Proposal
In week 3 and 4, we had our meeting where we presented our prepared sketches and further discussed with TBS on their logo of choice. Below are the logo sketches from me and my group members:
Fig 1.3 My TB Logo Sketches, Week 3
Fig 1.4 Group Members' TB Logo Sketches, Week 3
After some discussion, we came up with a choice of logo design. We also picked a mascot design for ThermoBrew.
Fig 1.6 Chosen Logo & Mascot Design by Maisarah, Week 4
Fig 1.6 Finalized Logo Design, Week 4
We also arranged for TBS some colour options for them to select according to their brand vision.
Fig 1.7 Proposed Colours, Week 3
These are the finalized colour choices for Workaholic packaging and logo:
Fig 1.8 Final Packaging (L) & Logo (R) Colour Palette for Workaholic, Week 3
3.ThermoBrew Typeface
We also decided to use Prosto One as our logo typeface and Roboto for body text.
Fig 1.9 Logo & Body Text Typeface, Week 4
Week 5-8 – Prototype & Initial Packaging Design
During weeks 5 to 8, we designed our initial ideas for packaging. Below is the 3D printed prototype for ThermoBrew bottle.
Fig 2.1 3D Printed ThermoBrew Prototype, Week 5
1. Packaging Structure
Carmen helped to design some of the packaging structures, and we decided to go with the first idea.
Fig 2.2 Packaging Structure Sketches & Chosen Design, Week 5
Fig 2.3 Packaging Prototype #1, Week 5
2. Design Drafts
After finalizing the packaging structure, each of the group members proposed packaging designs to TBS. Below is my proposed design for workaholics:
Fig 2.4 My Packaging Designs for Workaholic, Week 7
After some discussion, we decided to go with Rafa's design for workaholic.
Fig 2.5 Final Packaging Design for Workaholic by Rafa, Week 7
Below is our summary of progress updates from past weeks:
Fig 2.6 Updates Summary, Week 8
Week 9-12– Packaging Design Prototyping
From week 9 onwards, we proceeded with printing the prototype for TB packaging. Initially, we were supposed to use the laser cutting machine from the Campus, but due to a saturated number of users during the semester, we decided to visit a printing shop and print from there.
Below is the full look of our printed packaging design for TB right after picking up. We printed our design using a corrugated board and a sheet of sticker on top of the board. We were so happy to see our design finally being printed physically :D
Fig 3.1 Picking up Printed Packaging from Printing Shop, Week 11
Fig 3.2 Assembling our packaging, Week 11
Fig 3.3 ThermoBrew Packaging Design Prototype for Workaholic, Week 11
Final Packaging Design (Submission)
Fig 4.1 Final Packaging Design (Adventurer, Workaholic respectively) (PDF), Week 11
Fig 4.2 Final Dieline (PDF), Week 11
Fig 4.3 ThermoBrew Presentation for Workaholic (PDF), Week 12
FEEDBACK
Week 01: -Week 02: Meeting with the business students. They requested a minimalist style for the logo design, as well as a mascot.
Week 03: -
Week 04: Finalized with logo details (stroke size, placement) and colour palettes for packaging design.
Week 05: Packaging design style discussion.
Week 06: -
Week 07: Finalizing packaging design idea.
Week 08: -
Week 09: Packaging details discussion (product info).
Week 10: -
Week 11: Completed printing packaging design prototype, passed it onto TBS team.
Week 12: -
REFLECTION
This project was my first collaborative work with students from an external course of mine. It was an enjoyable experience to meet with the clients and discuss suitable solutions for their needs. Every step of the process was done together as a group, and I am grateful for the teamwork and efforts given by my group members. Having a discussion meeting every week was also highly helpful for proceeding with the process of our work, as we constantly gained what our clients needed and tailored it to their liking. I also learned to push my boundaries of my design styles when pitching my ideas to the clients, as every person has different preferences. Despite the fact that we had some minor issues with the printing of the packaging design, we found our solution and came up with a better outcome. I really enjoyed completing this project and the experiences gained from the design process, the people, and working as a group have improved my skills, and I hope to push myself to a higher outcome in the future with this knowledge.
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