24 / 04 / 2025 — 25 / 07 / 2025 (Week 01 — Week 14)
Kim Seoyoon / 0357755
PRJ 62204 / Minor Project / Bachelor of Design (Hons) in Creative Media / Taylor's University
Final Compilation & Reflection
TABLE OF CONTENTS
INSTRUCTIONS
TASK PROGRESS
FINAL SUBMISSION
FEEDBACK
REFLECTION
INSTRUCTION
Module Information Booklet
TASK PROGRESS
Group Formation & Contextual Research
On the first week, Mr Mike gave us a briefing of the project we will be carrying out in the next 14 weeks. We were instructed to form a group with people from different specializations and choose a topic from given topic lists for the project.
Fig 1.1 Group formation list
After forming our group, we had a meeting with Dr Leong from Taylor's impact Lab where she briefed about their current issues. Here is a short summary of what I noted down during the meeting:
Fig 1.2 Week 2 Impact Lab Briefing Summary
In week 3, Mr Mike instructed that we use a given Miro board where we fill in our insights and findings.
Food Aid G3 Miro Board Link: Click Here
We began our project by carrying out individual contextual research about Food Aid Foundation. Below is my study on background research on Food Aid Foundation's vision & mission, competitors study, unique value proposition, and SWOT analysis:
Fig 1.3 My contextual research about Food Aid Foundation
Fig 1.4 Food Aid G3 Contextual Research
After gathering each information from individual research, we summarized our research data into similar categories:
For the insights stage, we also noted down several findings from each member and categorized them into similar topics. After that, we came up with 5 key themes for the current issue Impact Lab and Food Aid Foundation are experiencing.
Fig 1.6 Top 5 Findings & Categories
Fig 1.7 Key Themes (The 'what')
After finalizing with key themes, we moved onto writing down the insight statements:
Fig 1.8 Insight Statements
After the insights stage, we figured out on user, need, and insight to come up with a problem statement.
Fig 1.9 POV Problem Statements
Our main issue was that people in low income communities need a way to understand how financial constrains and nutritional awareness limit healthy eating access because they lack nutriotion knowledge and access to food aid.
Therefore, based on our problem statement, we came up with 3 "How Might We?" questions where we think about possible solutions that can be linked to opportunities for design.
Fig 1.10 How Might We?
Fig 1.11 Goal Statement
User Persona (Target Audience)
To clarify our target audience and deepen our understanding on Food Aid Foundation's issues, we came up with few questions for the interview with Dr Leong.
Fig 2.1 Questions for Impact Lab Interview
Below is the answers from the interviews we had with Dr Leong:
Fig 2.2 Answers from Impact Lab interview
After the interview, we categorized our target audience into 3 age groups; Kids, parents, and especially elderly as mentioned by Dr Leong. We also wrote down some character traits for different age groups to begin our persona development.
Fig 2.2 Building Persona
And here is our user persona data. After showing our progress to Mr Mike, he commented that it would be better to have a detailed information like age/gender, and also to refer to real-life cases to enhance our persona building.
Fig 2.3 User Persona Data
I also created empathy mapping for each persona before developing a persona character chart.
Fig 2.4 Empathy Mapping
Below is our finalized version of persona chart, including a primary school boy, a mother, and an elderly woman.
Fig 2.5 Completed User Persona
Food Aid Project Design Proposal
For our group's design proposal, I took part in creating Nutra app's design direction including moodboard, logo rationale, logo & app colour scheme, typeface, and tone of voice.
For app colour scheme, we had a vote in our groupchat:
Fig 3.1 Colour scheme voting
Fig 3.2 Logo work on Adobe Illustrator
Fig 3.3 Design Direction
For chapter 8, implementation, Mr Mike commented to add some visual examples for stated impacts. Therefore I added some visual examples of existing platforms.
Fig 3.4 Adding visual examples (Chapter 8.2 Impact)
Below is our finalized slide to Design Proposal:
Fig 3.5 Food Aid G3 Design Proposal
Gantt Chart & Customer Journey Mapping
After our proposal, Mr Mike instructed us to proceed with mock-up applications on advertising posters and flyers, as well as other digital media like animation, microsite, and most importantly creating the prototype for app design.
We began by working together to complete the customer journey map, where we planned experience for customer on overall app experience from pre-launch to follow-ups. During this process, we also decided on marketing strategies like how to advertise Nutra app– which we came up with physical & digital media for advertising our app.
Fig 4.2 Completed Customer Journey Mapping
Upon finishing our planning for customer journey map, we utilized a provided gantt chart to distribute our tasks into smaller roles and update our progress upon completion. I took part in designing and applying mock-up for posters and public transportation advertisement & Nutra app graphics.
Below is our gantt chart:
Fig 4.1 Food Aid Group Gantt Chart
Nutra App Design Prototype
This is our Nutra app prototype designed on Figma including the features we had proposed in our presentation; Recipe, sharing post/video, download and favourite recipes, geo-tagging.
Fig 5.1 Nutra App Prototype on Figma
Nutra Microsite
For the Nutra microsite, we were given feedback that our first design was too dark and lacked design consistency in terms of style and use of colours being different from the app design. So we changed some parts to increase consistency:
Fig 6.2 Nutra Microsite Before Modification
This is after some design modifications to match the app interface design.
Fig 6.3 Nutra Microsite After Modification
This is our microsite prototype on Figma. Our Nutra microsite includes pages like sign in, register, about page where it shows the main features of the Nutra app, Nutra's unique selling point, app guidance, and a contact us page where users can request to ask any questions regarding to the application.
Fig 6.4 Nutra Microsite Prototype on Figma
Collateral Mock-up
For collateral, I was in charge of designing a few graphics for posters & public transportation advertising. I also made several banner designs for the Nutra app's event notification pop-ups and point exchange page.
Fig 7.1 Posters & banner design on Adobe Illustrator
Fig 7.2 App banner designs
Below is the mock-up application in Photoshop. I used mock-up files that resemble actual life environments that our target audience is more familiar like a market area and a public transport station.
Fig 7.3 Mock-up on Photoshop
Below is a compilation of my designs for collaterals and app banner:
Fig 7.4 Visuals for Posters, App Banner, and Mockup
1. Flyer
Fig 7.5 Flyer Designs
Fig 7.5.2 Flyer mockup
2. Poster
Fig 7.6 Poster Designs
Fig 7.6.2 Poster Mockup
Fig 7.7 Public Transport Poster & Mokcup
3. Social Media
Fig 7.8 Social Media Promotional Animation
Fig 7.9 Social Media Mockup
Food Aid Project Final Presentation
For the final stage, we prepared a final presentation slide consisting of all visuals, prototypes, and mockups that we had created in the past weeks.
We also created new visuals and mock-ups as planned in our customer journey map:
1. Services
Fig 8.1 Feedback & promotion & advertisement mockup
2. Follow up
Fig 8.2 Follow-up events notice mockup in App Store/Facebook/ Nutra app
These are the slides to Nutra's final presentation:
FINAL SUBMISSION
Food Aid G3 Miro Board Link: Click Here
Fig 9.1 Nutra (Food Aid Project) Design Proposal Slides (PDF)
Fig 9.2 Nutra (Food Aid Project) Final Presentation Slides (PDF)
REFLECTION
Experience:
Over the past weeks, I engaged deeply with the Nutra project, participating in every stage from brainstorming community-centred ideas to creating user personas, mockups, graphics, and microsite pages. I was involved in contextual research and led efforts to improve design consistency. I also presented parts of the proposal and implementation. Although there were some challenges, including coordinating group tasks, understanding current issues, maintaining cohesive branding, and more, I gained new insights working as a team, as well as with clients.
Observation:
The group work highlighted the critical need for clear communication and effective project management to keep everyone aligned. Visual cohesion across various platforms required flexibility and attention to detail. Diverse team perspectives enriched the design process but also required careful coordination to integrate ideas smoothly. Remote work brought its own difficulties in synchronizing efforts and timelines.
Findings:
I learned the value of user-centric design tailored to real community needs, especially for underprivileged groups. Team collaboration is most effective when communication is open and roles are clearly defined. Design consistency across multiple platforms enhances user experience and project professionalism. These insights prepare me to contribute more confidently and adaptively to future multidisciplinary projects.
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