17 / 02 / 2025 — 3 / 03 / 2025 (Week 03 — Week 05)
Kim Seoyoon / 0357755
GCD 60804 / Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University
TASK 2 / Visual Analysis & Ideation
TABLE OF CONTENTS
LECTURES
INSTRUCTION
TASK 2– Visual Analysis & Ideation
Week 3
Week 4
Week 3
Week 4
REFERENCES
FEEDBACK
REFLECTION
QUICK LINKS
LECTURES
Week 03– Lecture 6: Visual Analysis
1. What is visual analysis?
- It is a method of understanding design focusing on the visual elements and principles.
- It can also recognize the designer's intention in creating the design, as well as to further understand the formal properties of design ideas, content or meaning.
- It is critical in visual literacy, and also a skill that helps people comprehend and interpret visuals in any setting and platform.
2. 3 phases of visual analysis
(1) Observation
- The first phase is to closely look at and identify the visual elements of a design and describe them in your own words.
- This phase is about looking, thinking, and finding suitable language to communicate what you notice in the artwork/ design.
(2) Analysis
- The second phase requires you to think about your observations and try to make statements about the work according to the observations.
- We are to think about how the specific identified visual element combines to create design principles, and its effects on the viewer.
- e.g. How are your eyes led through the work and why?
(3) Interpretation
- The final phase fuses your observation, description, and analysis of the chosen artwork with facts about the design, and historical context and evidence that you find with sources.
- e.g. What is the meaning behind the design? What could be the purpose of the design to be created in this way?
INSTRUCTION
Module Information Booklet
Task 2– Visual Analysis & Ideation (40%)
Timeframe: Week 3 – 5 (Deadline Week 5)
In Task 2, we were instructed to assess, investigate, document, and analyze the selected art/design work from Task 1. The analysis includes design principles observed from the artwork, as well as their size, placement, purpose, and design effectiveness.
After working on the visual analysis, we were to sketch 3 ideas on how the selected artwork can be improved with descriptions and rationale (30-50 words). We were also instructed to collect some visual references with sources that inspired our ideas.
TASK 2 – Visual Analysis & Ideation
Week 03
After the final feedback session from Task 1, we were instructed to proceed with Task 2, where we were to write a visual analysis of the selected artwork in about 300 to 350 words. Below is the artwork I selected from Task 1:
Book review of Either/Or by Elif Batuman. DaduShin. 2022. Colour Pencil.
Visual Analysis on Book Review of Either/ Or by Elif Batuman:
Observation:
This artwork by Dadu Shin covers a novel titled "Either/ Or" by Elif Batuman. It is in portrait format and the art mediums used for the artwork mostly consist of colour pencils. A woman in a white dress is standing in the centre of the artwork, perhaps a protagonist of a novel is facing in the opposite direction from the viewer. Crowds of people are also passing by the protagonist, expressed with scribbles and hatches of coloured pencil strokes. The main colours of the artwork observed are a cream-yellow background with a slight cyan undertone, and various other colours including blue, green, pink, indigo, orange, and a few shades of grey. Overall artwork gives a soft impression with mixed layers of colours. (122 words)
Analysis:
A strong emphasis is applied to the protagonist in the centre of the artwork, which is expressed through the use of heavy layers of coloured pencil strokes, leaving no translucent space visible on her body. The use of contrast is also added onto the protagonist from the crowds by using a white and black shade that stands out from the rest of the colourful surroundings, as well as a solid shadow being cast on her body compared to the crowd only having a rather soft silhouette form. Harmony is achieved through the use of various hues of colours on the crowds– as well as giving a sense of unity with consistent use of vertical & scribble strokes of coloured layers. Furthermore, the idea of movement is projected through the crowd's eye directions and depth is created from the placement and the size of the crowd. There is also a sense of repetition carried out with the main elements being human figures scattered around the canvas. (165 words)
Interpretation:
The overall novel "Either/ Or" talks about the contrast between the protagonist's way of living an ideal life, whether to live an aesthetic life or an ethical life (Grady, 2022). The novel's overall theme shares about examining existential anxiety, subjectivity, and the pursuit of meaning. The use of two complementary colours, cream cream-yellow background coloured over a cyan undertone perhaps implies the two choices of life the protagonist could lead onto. As the protagonist longs to figure out what's best for her, the element of people passing by her could represent the choices of decisions as well as a dive into the thoughts of people that she has met throughout her experiences. Furthermore, the protagonist's eye direction faces on the opposite side from the viewer, suggesting the viewers/ readers of the novel to think about their own perspective of the choices that the protagonist made in the novel as well as to self-reflect on the viewer's life itself. (158 words)
(435 words)
REFERENCE
Grady, C. (2022). Elif Batuman’s Either/Or is a portrait of the artist as a young idiot. Vox. https://www.vox.com/culture/23153590/either-or-review-elif-batuman-idiot-sequel
FEEDBACK
WEEK 4
General Feedback:
Specific Feedback:
WEEK 5
General Feedback:
Specific Feedback:
REFLECTION
Experience
Observation
Findings
QUICK LINKS
FINAL COMPILATION
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